The project Web Traffic Analyzer has been developed on PHP and MySQL. The main aim of this project Web Traffic Analyzer is to managing web analytics tool that helps users can track web site traffic. This project Web Traffic Analyzer is very helpful to find out who is coming to our web site, when they are coming, if they are return visitors or if they are new visitors. This system can also optimizes web pages. This project provides the information of search engine keywords, errors in website and outbound links i…e, links that are coming from other sites. This project web traffic analyzer is an important tool that enables to optimize our web pages. Web log Analyzer application can generate log files in gz,zip for downloading. Features that are mentioned above are displayed with colorful graphs and tables.